Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Customer journey myths that mislead website projects: the straight-line funnel, the homepage-first visitor, ten personas and more, with what is true instead.
Customer journey website examples for UK small businesses: five patterns, from urgent call-outs to long B2B decisions, and the pages each journey needs.
Customer journey mapping for small businesses: a one-day method using interviews, your inbox and GA4 to map how buyers choose you and fix your website.
A customer journey map template built for website planning: the rows to fill, a worked trades example and how to turn each break into a page or fix.
Buyer personas for website design: when they help, when they become fiction, and how UK small businesses can build two to four research-based personas.
Jobs to be done for website design: how to find the job a buyer hires you for and write service pages around that progress, not your list of features.
Customer interviews for website design: who to ask, 12 questions that reveal how buyers found and chose you, and how to turn answers into page changes.
Customer touchpoints explained for UK small businesses: list every moment buyers meet you, see where the website fits and fix touchpoints that disagree.
Use customer questions for website content: collect what buyers ask by phone, email and WhatsApp, sort by journey stage and answer each where it is asked.
Service blueprints for small businesses: map what customers see and what happens behind the scenes so website promises match how the service runs.
How to run a customer journey workshop for a small business: who to invite, a half-day agenda, the evidence to bring and how to leave with website actions.
Find customer journey pain points across your website, phone and follow-up: where to look, how to rank them and which to fix first for more enquiries.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
