Put in your monthly paid social budget and what a customer is worth. In 30 seconds you'll see your likely leads, cost per lead and return on ad spend, and how much more a managed, always-on programme could bring in.
Social Media ROI Calculator · free · no sign-up to start
Typical UK cost per click on Instagram: £0.90.
What a new customer spends with you, on average (first purchase or first year).
2 to 5% is typical.
Your close rate.
return on ad spend: about £2,000 in revenue from £1,000 a month.
Every figure is an estimate from public benchmarks and the numbers you enter. Treat it as a starting point; we'll check it against your real data on a call.
Always-on content, paid social and community management for UK businesses that need a predictable flow of enquiries, not vanity metrics. One UK account lead, a Sri Lanka production team, one monthly report you actually read.
For most UK service businesses a ROAS of 3x or more is healthy, because it leaves room for margin and overheads. Under 1x means each pound spent brings back less than a pound in revenue.
It depends on what a customer is worth. Your break-even cost per lead is your average customer value multiplied by your close rate. The calculator shows that number next to your actual cost per lead.
LinkedIn lets you target by job title, company and seniority, so advertisers pay more for each click. It often still wins for high-value B2B services because each lead is worth more.
They are estimates built on typical UK benchmarks. Your real cost per click depends on your audience, creative and season. Leave your details and we'll check the numbers against your actual ad account.
30 minutes, no pitch deck. You'll get our honest read on which channels to focus on and what a first 90 days would look like.
