Enter your followers and average likes, comments and shares. You'll get your engagement rate, how it compares with typical and strong accounts on Instagram, Facebook, TikTok or LinkedIn, and what it would take to reach the top tier.
Social Media Engagement Rate Calculator · free · no sign-up to start
Average your last 9 to 12 posts, leaving out paid boosts, for a fair figure.
On Instagram, about 0.5% is typical and 1.5%+ is strong.
Every figure is an estimate from public benchmarks and the numbers you enter. Treat it as a starting point; we'll check it against your real data on a call.
Always-on content, paid social and community management for UK businesses that need a predictable flow of enquiries, not vanity metrics. One UK account lead, a Sri Lanka production team, one monthly report you actually read.
Add up the likes, comments, shares and saves on a post, divide by your follower count and multiply by 100. Average it across recent posts for a fair figure.
Around 0.5% is typical for business accounts and 1.5% or more is strong. Small, local accounts with an engaged community often beat that comfortably.
It is normal for the rate to fall as follower counts rise, because not every new follower sees every post. What matters is whether total engagements and enquiries keep growing.
Not on its own. Engagement tells the platform to show your content to more people. Turning that reach into enquiries needs clear offers, a good landing page and fast replies to DMs.
30 minutes, no pitch deck. You'll get our honest read on which channels to focus on and what a first 90 days would look like.
