Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How to reduce startup burn rate without stalling growth: the formula, what to cut and what to protect, a worked runway example, and variable-cost options.
What to do with cost savings in a small business: five uses compared, how to decide, a worked split, and how to keep freed-up hours from disappearing.
A 90-day operational cost reduction plan for UK small businesses: what to do in each 30 days, who owns it, what to measure and when to use a provider.
An operational cost reduction checklist for UK small businesses: 20 checks across measurement, process, people and suppliers, with a simple score.
How to design a website around your customer journey: map how buyers find, compare and decide, then build pages, routes and follow-up to match each step.
What is a customer journey? A plain definition for UK small businesses, with the stages, touchpoints and examples that matter when you plan a website.
Customer journey vs user journey explained: scope, timeframe and what each is for, plus when a small business website project needs one or both.
The customer journey stages a small business website must serve, find, orient, compare, commit and return, with the pages and answers each stage needs.
Customer journey vs sales funnel: how they differ, why the funnel counts and the journey designs, and how to use both when planning a business website.
Customer-centric website design for UK small businesses: organise pages, menus and copy around what buyers need, not your services list or org chart.
Score your website's customer journey in an hour with the GBL Journey Fit Scorecard: find, orient, compare, commit and return, 0 to 2 each, out of 10.
What a broken customer journey costs: an illustrative way for UK small businesses to put a monthly figure on lost enquiries, wasted ads and staff time.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
