Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
The seven criteria that decide whether a social media platform is worth your hours, scored, weighted and applied to a real UK example.
Six free ways to work out which social media platforms your customers actually use, including the 10-question method that beats any demographic chart.
Two, in almost every case. The hours maths behind the answer, when three is defensible, and what happens to output quality at four channels.
How to read UK social media demographic data without being misled by it, which segments each platform genuinely reaches, and when to ignore the charts.
Awareness, enquiries, sales, recruitment or retention: each goal points to a different platform. The mapping, with the metric each one should be judged on.
The real differences between B2B and B2C platform choice, why the usual advice is half wrong, and what to do when you sell to both.
Honest weekly hour ranges for every major platform, what the hours are actually spent on, and the three costs most plans forget to budget.
A one-page scorecard that turns social media platform choice into a repeatable decision your team can agree on in under an hour.
What a primary social channel owes you, what a secondary one is actually for, and the effort split that stops both drifting into mediocrity.
When competitor channel choice is a useful signal, when it is simply inherited error, and the four checks to run before copying anyone.
Instagram or Facebook for a UK small business: who each one reaches, what they cost in hours, and the sectors where the answer is not the obvious one.
LinkedIn or Facebook for UK B2B: where formal procurement buyers live, where owner-managers actually are, and why the answer splits by deal size.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
