Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
What to do when your web developer stops responding: recover your domain and access, protect the live site, and decide whether to take over or rebuild.
What website technical debt is, how to measure what it costs you, and the point at which patching an old site costs more than rebuilding it properly.
How to set website redesign goals that are specific and measurable, with examples, baselines and the mistakes that make redesign goals meaningless.
How to run a content audit before a website redesign: which pages to keep, merge, rewrite or remove, and how to protect the pages that already rank.
The website redesign mistakes UK businesses make most often, from losing rankings to launching without tracking, and how to avoid each one.
The questions to answer internally before a website redesign, covering goals, buyers, content, ownership and budget, so the brief and quotes are right.
What to measure before a website redesign so you can prove whether it worked: the baseline numbers, how to record them and the tracking to fix first.
How much time a business owner or team needs to give a website redesign, where the hours go, and how to reduce them without slowing the project.
Why traffic drops after a website redesign and the recovery steps that work: redirects, lost content, indexing and speed, checked in the right order.
How to measure whether a website redesign succeeded: the metrics to compare, when to check them, and how to separate its effect from seasonality.
Quick website improvements a UK small business can make in days, from headline and form fixes to speed and proof, and how to tell if they are enough.
When new landing pages will solve a website problem faster and cheaper than a full redesign, and when the main site is too weak for them to work.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
