On this page
- 01Key takeaways
- 02How should you split commercial and domestic buyers?
- 03What do commercial buyers need to see?
- 04What do home customers need to see?
- 05How do you prove quality on the page?
- 06How short should the quote form be?
- 07When should you specialise?
- 08What does this look like in practice?
- 09Cleaning company homepage checklist
- 10Next step
- 11Sources and further reading
- 12Frequently asked questions
Key takeaways
A cleaning company homepage must first split its buyers, because a facilities manager and a homeowner want very different things. Then prove reliability: vetted staff, insurance, cover for absence and a named contact. Cleaning is bought on trust, because you will be in someone's premises, often when nobody is there.
- Separate commercial and domestic routes at the top.
- Show vetting, insurance and training.
- Explain cover when a cleaner is absent.
- Make the quote request short.
Run a cleaning company? Message us on WhatsApp for a homepage review.
Chat on WhatsApp →How should you split commercial and domestic buyers?
Use two clear routes near the top, such as 'For your workplace' and 'For your home'. A facilities manager wants contracts, compliance and reporting, and a homeowner wants a friendly, trustworthy person and a simple price. If you only serve one group, say so in the headline.
What do commercial buyers need to see?
They need evidence of reliability: sectors served, contract references, public liability insurance, supervision, COSHH training, audit routines and how you cover absence. A named account manager is a strong selling point. Often the trigger for looking is a failing current contractor, so address missed cleans and poor communication directly.
What do home customers need to see?
They want to know who will be in the house, whether they are vetted and insured, and what happens with keys. Show real staff if you can. Give a guide price and a simple booking route. A short explanation of what is included in a regular clean avoids disappointment later.
How do you prove quality on the page?
Use reviews that mention consistency over time, and name long-standing contracts if clients agree. Accreditations such as BICSc training or SafeContractor help commercial buyers, if you hold them. Claims about vetting should be specific, for example stating that staff have DBS checks where you really do run them.
How short should the quote form be?
Keep it to the few things needed: premises type, size, frequency, postcode and contact details. Commercial enquiries usually need a site visit anyway. Offer a callback. Asking for a floor plan or room-by-room detail on a first enquiry loses people, when a short conversation would get the same information.
When should you specialise?
Specialise when a niche pays better or has barriers: medical, schools, food production or end-of-tenancy work. A named speciality can raise your prices and improve the quality of enquiries. Your homepage can then speak to one buyer clearly, and it can show the sector knowledge they care about.
What does this look like in practice?
A pattern we see at cleaning firms: one homepage speaking to everyone, with a stock photo of a smiling person holding a spray bottle. Splitting commercial from domestic and naming how absences are covered tends to produce far more useful conversations, as buyers are mostly worried about reliability.
Cleaning company homepage checklist
- Add two audience routes.
- Show insurance and vetting.
- Explain absence cover.
- Name a contact for contracts.
- Use real staff photos.
- Keep the quote form short.
Next step
Ask your best commercial client why they left their last cleaner. Put the answer on your homepage, as a promise you can keep.
Message us on WhatsApp for a cleaning homepage review, with no pitch.
Chat on WhatsApp →Sources and further reading
- Substantiation: advice on backing up marketing claims · ASA and CAP
- Employers' liability insurance · GOV.UK
- Tips to improve your local ranking on Google · Google Business Profile Help
Frequently asked questions
What should a cleaning company have on its website?
Separate routes for commercial and domestic buyers, proof of insurance and vetting, what is included, service areas, reviews and an easy way to get a quote. Show how you cover absences, because reliability is what buyers fear most.
How do I get commercial cleaning contracts from my website?
Show sector experience, references, compliance and account management. Address why buyers leave their current contractor, such as missed cleans. Offer a site visit with a named person, because commercial buyers want a relationship rather than a form.
Should cleaning companies publish prices?
Domestic firms can usually show an hourly rate or guide price. Commercial pricing depends on premises and frequency, so explain what affects cost and offer a site visit. Some guidance helps filter out poor-fit enquiries.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
