A landscaper's homepage that sells the finished garden

Key takeaways

A landscaper homepage sells a picture of the finished garden and the confidence that you can deliver it. Lead with your best local projects, give honest budget guidance, explain the design and build process and state how far ahead you are booked. Good photography does a lot of the selling, while clear expectations filter out poor-fit enquiries.

• Lead with finished gardens you are proud of.
• Give a realistic minimum project size.
• Explain how design and build work.
• State how far ahead you are booking.

What should a landscaper's homepage show first?

It should show a finished garden, a plain statement of what you do and where, and a button. Choose a project similar to the work you want. Garden buyers think in pictures, and they often collect inspiration for months, so a strong image gives you a reason to be remembered.

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• A portfolio section that shows your best work

How do you handle budget expectations?

State a typical starting point or a minimum project size, for example 'most of our garden builds start from £X'. It is the most useful filter available, as many enquiries come from people unaware of what paving and labour cost. Honest guidance saves site visits, which can eat a whole day.

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How should you explain the process?

Explain the path from first chat to finished garden: consultation, design, quote, build and aftercare. Say whether design is paid for separately. Mention timescales and what happens with neighbours, access and waste. Buyers fear disruption and costs that grow, and a clear process answers both worries.

• A 'how it works' section that removes the unknowns
• A 'How we work' page: show the process buyers buy

What proof matters beyond photos?

Add reviews that mention reliability and tidiness, memberships such as BALI or APL if you hold them, plus insurance. Photos show the outcome, and reviews show what it was like to have you working at the house. Before and after sets are especially persuasive, and they suit this trade well.

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How should the page change through the year?

Use a short availability line, such as 'now booking for spring', and update it as the seasons change. Enquiries often peak early in the year. Winter is a useful time to promote design work for the next season. Stale dates suggest that the business is not looking after its site.

• A homepage for a seasonal business
• Show your availability on the homepage, honestly

When should maintenance have its own route?

Give it a separate route if you offer regular maintenance, as buyers of mowing and hedge care want something different from a garden build. Repeat work brings steady cash, while design work brings margin. Keep the two offers apart, so that a homeowner wanting a monthly tidy is not put off by large project galleries.

• A homepage for a business with many services

What does this look like in practice?

A pattern worth noticing: a landscaper spends hours on site visits for people who were hoping to spend a fraction of the true cost. One honest line about typical project size on the homepage may reduce the number of enquiries slightly and increase the share that go ahead.

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Landscaper homepage checklist

• Lead with your best garden.
• State a typical project size.
• Explain the design and build steps.
• Add reviews about reliability.
• Show how far ahead you are booked.
• Separate maintenance from builds.

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Next step

Count how many site visits last quarter led to no work at all. If it is a lot, add budget guidance to your homepage this week.