Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How third-party scripts slow a website down, how to audit chat, tracking, reviews and embeds, and how to decide which to keep, delay or remove.
Does live chat slow down a website? How chat widgets affect load time and responsiveness, how to load them without the cost and when to drop them.
How a cookie banner affects website speed and layout shift, why consent tools can be the slowest thing on a page and how to stay compliant and quick.
How web fonts affect page speed, why custom type causes invisible text and layout shift, and how to keep your brand fonts without slowing the site.
What a video background or autoplay header costs in website speed, how it affects mobile visitors and how to keep video without delaying the page.
When website animations slow a site down: scroll effects, preloaders and parallax, what they cost on phones and how to use motion without the wait.
How tracking tags and advertising pixels slow a website, how to audit Google Tag Manager and how to keep the measurement you need at lower cost.
Do plugins slow down WordPress? Why the number matters less than what each one loads, how to find the slow ones and what to replace or remove.
Why a website jumps around while loading, how layout shift causes mis-taps and lost trust, what Cumulative Layout Shift measures and how to stop it.
Why a website is slow to respond to taps and clicks, what Interaction to Next Paint measures, what causes the lag on phones and how to fix it.
How to test website speed properly: a real phone, field data, a lab test and a full customer journey, in one hour, with what each result means.
Lab data vs field data for website speed: what each measures, why they disagree, which one Google uses and how a business should read both.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
