Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
What a good PageSpeed Insights score is, how the 0 to 100 number is calculated, why 90 is not required and which results a business should act on.
Website speed monitoring for small businesses: what to watch, which free tools cover it, how often to check and who should receive the alert.
Where site speed is in GA4, why there is no speed report, how to add Core Web Vitals measurement and how to link slow pages to lost enquiries.
Time to first byte explained for business owners: what TTFB measures, what a good result is, what slows servers down and when to change hosting.
How to compare your website speed with competitors fairly: which pages to test, which data to use, what the gap means and when it is worth closing.
Why website speed tests give different results between tools and between runs, which differences matter and how to get numbers you can compare.
What to do when customers say your website is slow: the questions to ask, how to reproduce it, the likely causes and how to reply to the customer.
How to write a website speed report for directors: five numbers, what they cost the business, what changed and the decision needed, on one page.
Website speed optimisation cost in the UK: indicative ranges for audits, fixes, hosting and rebuilds, what drives the price and how to compare quotes.
Website caching explained in plain English: what browser, page and CDN caching do for speed, what can go wrong and what to ask your developer.
Do you need a CDN for a small business website? What a content delivery network does, when a UK-only business benefits and what it costs.
Lazy loading explained for business websites: what it speeds up, how it goes wrong, what must never be lazy loaded and how to check your own pages.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
