Which page should each piece of information go on?

Each fact should live on the page where a buyer would look for it at that stage of the decision. Global Bridge Labs (GBL) uses a simple rule: summarise on the homepage, detail on service pages, background on the about page, routes on the contact page and obligations on policy pages, with legal disclosures in the footer.

What belongs on the homepage?

The homepage should carry the decision facts in summary: what you do, who for, a price signal, proof and the next step. It should link to every main service. Detail such as full price tables, policies or history slows the page down and is better one click away.

What belongs on service pages?

Service pages should hold everything specific to that service: who it suits, what is included and excluded, price guidance, process and timescales, area, relevant proof and FAQs. Buyers often land on a service page from search, so it must stand alone without the homepage.

What belongs on about, contact and policy pages?

The about page holds people, history, premises and credentials. The contact page holds every route to a person, with hours and what happens next. Policy pages hold privacy, terms, cancellation, returns, complaints and any tender policies. Each policy gets its own page so it can be linked directly.

What belongs in the footer?

The footer should hold trading disclosures (registered name, company number, place of registration and registered office), contact details, links to privacy, terms and other policies, and any regulator statement. Because it appears on every page, it satisfies disclosure rules wherever a visitor lands.

When should a fact appear in more than one place?

A fact should appear in more than one place only as a short summary that links to its home. Prices, area and response times often appear on the homepage and service pages. Write the full version once, and update it there first, so you never have two versions that disagree.

Conflicting information across your website: fix it

What does this look like in practice?

A pattern we see: cancellation terms appear in three places, the booking page, the FAQs and the terms, each written at a different time and each slightly different. Choosing one home, the terms page, and replacing the others with a one-line summary and a link removes the contradiction and the risk.

Information placement checklist

List every fact from your inventory.
Assign each one a single home page.
Add summaries and links where buyers need them earlier.
Put disclosures in the footer.
Give each policy its own page.
Check service pages stand alone.

Next step

Take your list of business facts and write the name of one page beside each. Where you cannot choose, you have found a missing page.

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Sources and further reading

Company, Limited Liability Partnership and Business Names (Trading Disclosures) Regulations 2015 · legislation.gov.uk
Web page footers 101: design patterns and when to use each · Nielsen Norman Group
How users read on the web · Nielsen Norman Group

Frequently asked questions

What information should be in a website footer?

A footer should contain contact details, links to privacy, terms and other policies, and, for companies and LLPs, the registered name, number, place of registration and registered office. Regulated firms often add their regulator statement. Keep it consistent on every page.

Should prices go on the homepage or a separate page?

Show a price signal, such as 'from' prices or a typical range, on the homepage, and full price guidance on each service page or a pricing page. The homepage summary tells buyers you are in range; the detail page helps them choose.

Do I need a separate page for each policy?

Separate policy pages are easier to link to, update and find, so they are the better choice. A single 'legal' page is acceptable for a very small site, provided each policy has its own heading and the page is linked from the footer.

Written by

Hojitha Weerasinghe

Co-founder / Director

Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.

Which page should each piece of information go on?

Key takeaways