Clinic website navigation: treatments, fees and booking

Key takeaways

Clinic website navigation should help anxious or busy patients find a treatment, check fees, see who will treat them and book, with as little effort as possible. Name treatments and conditions in plain words, link fees and practitioners from the menu, keep a booking button visible on every page and make location, parking and opening hours easy to find.

• Treatments and conditions in plain words.
• Fees and practitioners linked from the menu.
• Booking button visible on every page, including phones.
• Location, parking and hours one tap away.

What do patients look for on a clinic website?

Patients usually want to confirm the clinic treats their problem, check the cost, see who they will see and book. Many are worried or in pain, so effort matters more than usual. Navigation should give each answer one tap from any page.

• How clear website navigation improves user experience
• The patient journey on a clinic website

How should treatments be organised?

Organise by what patients recognise: conditions ('Back pain'), treatments ('Physiotherapy') or both, grouped by body area or specialty when the list is long. Use plain names in the menu and explain clinical terms on the page.

• Treatments grouped by specialty or body area.
• Conditions linked to the treatments that help.
• Plain names first, clinical terms explained.
• A section menu within large specialties.

• The services menu: how to list what you sell
• Section navigation: help visitors move within a topic

What must be easy to find?

Fees, practitioners, location and booking. If your clinic is regulated by the Care Quality Commission, you must display your CQC rating on your website, usually on the homepage and in a consistent place. Opening hours, parking and accessibility information should be linked from the header or footer on every page.

• Should 'Pricing' be in your website menu?
• How navigation shapes whether visitors trust you

How should booking work in the navigation?

Show a 'Book' button in the header on every page, visible on phones without opening the menu. If booking uses a third-party system, keep the clinic's header and a link back on the booking pages, so patients do not feel they have left the site.

• The header CTA button: one action that stands apart
• Clinic mobile websites: bookings from a phone

What does this look like in practice?

A pattern we see: a physiotherapy clinic lists treatments by technique, such as 'Manual therapy' and 'Shockwave', which patients do not search for, and fees sit under 'FAQs'. Adding conditions patients recognise, linking 'Fees' from the menu and putting 'Book' in the mobile header shortens the path to an appointment.

• See client work
• Website Design & Development for UK businesses
• Websites for UK healthcare clinics

Clinic navigation checklist

• Treatments and conditions in plain words.
• Fees linked from the menu.
• Practitioner profiles linked from treatments.
• CQC rating displayed if applicable.
• Book button visible on phones.
• Location, parking and hours easy to find.

• Accessible navigation: clearer for every visitor
• Restaurant and hotel website navigation: menu, rooms, book

Next step

Ask a patient to find the price of your most common treatment on your site, on their phone.