Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Customer journey metrics for small business websites: one or two numbers per stage, from landing engagement to repeat business, and how to review them.
Time to enquiry explained: how long buyers take from first visit to contacting you, how to estimate it in GA4 and your CRM, and what it means for design.
Customer effort score for websites: what it measures, how to ask it after enquiries and tasks, and how lowering effort improves the customer journey.
Lost deal analysis for small businesses: how to ask buyers who chose someone else why, spot journey gaps on your website and act on the answers.
Customer journey mapping mistakes small businesses make, from mapping opinions to never changing the website, and the simple fixes that make a map useful.
How AI search changes the website customer journey: buyers arrive later and better informed, so pages must offer depth, proof and a clear next step.
The customer journey for tradespeople's websites: urgent and planned jobs, what homeowners check before calling and the pages that turn searches into jobs.
The client journey for professional services firms: how clients research, check credentials and fees and book a first meeting, and what each page needs.
The e-commerce customer journey for UK online shops: browsing, product research, basket, checkout, delivery and repeat orders, and what each stage needs.
The patient journey on a private clinic website: how patients search, what reassures them, fees, booking and aftercare, and the UK rules to respect.
The guest journey on restaurant and hotel websites: menus, availability, booking, allergens and the pre-visit details that turn browsers into bookings.
The customer journey for logistics and transport firms: how shippers find, compare and trust a carrier, from quote request to onboarding and tracking.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
