Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
The B2B customer journey for small suppliers: long, multi-person decisions, research done before contact and the website content that serves a buying group.
How to put the customer journey into a website brief: buyer types, journey maps, key tasks and success measures that help agencies design for buyers.
Customer journey mapping cost in the UK: indicative ranges for research, mapping, journey fixes and redesigns, what drives the price and what to do yourself.
A customer journey website checklist: 20 checks across find, orient, compare, commit and return to see whether your site serves buyers at every stage.
Social media marketing vs traditional advertising for UK SMEs: cost, reach, tracking and trust compared, with a scorecard to pick your lead channel.
What traditional advertising is, the eight main types a UK small business can buy, what each is good for and how it differs from digital and social media.
Traditional vs digital marketing explained for UK small firms: the channels in each, where social media sits among them and how to decide what comes first.
Score any advertising channel out of 10 on audience, targeting, test cost, tracking and staying power, and choose a lead channel with evidence, not habit.
Is traditional advertising dead? UK audience and spend figures from Ofcom, AA/WARC and JICMAIL, and what they mean for a small business budget.
The real pros and cons of social media marketing for a UK small business: cost, targeting and feedback against time, reach limits and platform risk.
The pros and cons of traditional advertising for a UK small business: local presence, attention and trust against cost, slow change and weak tracking.
Paid, owned and earned media explained in plain English, with social media and traditional examples and how a small firm should balance them.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
