Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Why slow website search and product filters lose customers who know what they want, what causes the lag and how to make finding things feel instant.
Why an embedded booking widget is slow to load, what that costs clinics, salons, restaurants and trades in bookings, and three ways to fix it.
Why page-to-page speed matters as much as the first load, what slows navigation and the back button, and how to make moving around a site feel instant.
How website speed affects bounce rate: what the evidence shows, why analytics undercounts the fastest exits and how to tell a slow page from a poor match.
Why a website slows down or fails when traffic peaks, what it costs during campaigns and sales, and how to prepare hosting, caching and pages in advance.
How third-party scripts slow a website down, how to audit chat, tracking, reviews and embeds, and how to decide which to keep, delay or remove.
Does live chat slow down a website? How chat widgets affect load time and responsiveness, how to load them without the cost and when to drop them.
How a cookie banner affects website speed and layout shift, why consent tools can be the slowest thing on a page and how to stay compliant and quick.
How web fonts affect page speed, why custom type causes invisible text and layout shift, and how to keep your brand fonts without slowing the site.
What a video background or autoplay header costs in website speed, how it affects mobile visitors and how to keep video without delaying the page.
When website animations slow a site down: scroll effects, preloaders and parallax, what they cost on phones and how to use motion without the wait.
How tracking tags and advertising pixels slow a website, how to audit Google Tag Manager and how to keep the measurement you need at lower cost.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
