Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Research online, buy offline: how buyers use your website before phoning or visiting, and how to design and measure pages for sales that close offline.
Non-linear customer journeys: why buyers loop between research and comparison, return days later on other devices, and how to design pages for it.
Website information architecture for small businesses: how to group, label and link pages around your customer journey, tested before you build it.
Card sorting for small business websites: how to run an open or closed card sort with about 15 customers and turn the results into menus and labels.
Tree testing for small business websites: how to check that customers can find key pages in your menu structure before design, with tasks and success rates.
User flows for website design: how to map the steps for each key task, from landing page to enquiry or booking, and remove the steps buyers do not need.
Audience-based navigation explained: when splitting menus by customer type helps buyers, when it confuses them, and how UK small businesses can test it.
Map website content to the customer journey: a simple audit that tags each page by stage and question, finds gaps and overlaps, and sets what to write next.
Information scent explained: how link labels and page cues tell visitors they are on the right track, and how to fix weak scent that stops journeys.
Website dead ends explained: how to find pages with no clear next step, from blog posts to thank-you pages, and give every page a route forward.
Internal linking for the customer journey: how to link pages in the order buyers ask questions, write descriptive anchors and avoid links that distract.
FAQ page design for small business websites: when an FAQ page helps buyers, when it hides answers that belong on service pages, and how to structure one.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
