Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Web design trends to avoid on a UK business website: oversized type, scroll hijacking, ghost buttons, custom cursors and more, and when a trend is safe.
Website template mistakes UK small businesses make, from leaving demo content to bloated themes, and how to make a template look and work like your own.
Should you copy a competitor's website design? What is fair to learn from, what crosses into copyright risk, and why copying usually copies their mistakes.
AI website builders produce a site in minutes. The design mistakes to check before launch, from generic copy and invented claims to contrast and labels.
How to give website design feedback a designer can act on: describe problems not fixes, tie comments to goals and send one list, not five opinions.
Mistakes to avoid when hiring a web designer in the UK: choosing on looks, no brief, unclear ownership, and no mobile or accessibility testing agreed.
How to choose a website colour scheme for a UK business: one accent colour, readable neutrals, colours that pass contrast, and the mistakes to avoid.
Why low colour contrast is the most common website accessibility failure, the WCAG ratios to meet, how to check your site in minutes and how to fix it.
Website typography mistakes UK businesses make, from small text and too many fonts to long lines and centred paragraphs, and simple rules that fix them.
Why white space matters in web design, the mistake of filling every gap, how much space to leave around text and buttons, and when too much space hurts.
Website layout mistakes that make a business site look messy: broken alignment, no grid, uneven columns and layouts that collapse badly on mobile.
Where to put your logo on a website and how big to make it: why top left wins, why the logo should link home, and the size and file mistakes to avoid.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
