Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
E-commerce navigation for small UK shops: categories shoppers recognise, a visible basket and search, filters, and delivery and returns in easy reach.
Faceted navigation for small shops: which product filters to offer, how to design them on mobile and how to stop filter pages causing SEO problems.
Website navigation for UK tradespeople: name the jobs customers search for, show the areas you cover, keep the call button visible and link to your work.
Law firm website navigation clients can follow: services by client problem, fees and people easy to find, and SRA transparency rules met.
Website navigation for accountancy practices: group services by client type, make fees and the client portal easy to find and link deadlines and guides.
Clinic website navigation patients can use: treatments in plain words, fees and practitioners in reach, and a booking button on every page.
Restaurant and hotel website navigation: menus as web pages, rooms and offers in reach, allergens and directions easy to find, booking always visible.
Logistics website navigation for UK firms: services named as shippers search, sectors served, coverage, tracking for customers and a visible quote route.
Website navigation for UK manufacturers: products by category and application, spec sheets as pages, search by part number and a visible quote route.
Charity website navigation for every audience: a clear route for people seeking help, a visible donate button and simple ways to volunteer.
Good website navigation examples by business type: six menu patterns that work for service firms, shops, professional practices, clinics and charities.
A 20-point navigation usability checklist in five groups: findable, worded, located, consistent and onward, with a score that shows what to fix first.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
