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Key takeaways
Trades website navigation should answer four questions fast: do you do this job, do you cover my area, have you done it well before and how do I get in touch? Name services as customers search for them, show the areas you cover, link to projects and reviews, and keep a call or quote button visible on every page, especially on phones.
- Name jobs as customers search: 'Boiler repair', not 'Heating solutions'.
- Show the areas you cover, from the menu or header.
- Link projects and reviews from the menu.
- Keep call and quote buttons visible on phones.
Want your trades website menu reviewed? Message us on WhatsApp.
Chat on WhatsApp →What do trades customers look for first?
Trades customers often arrive with an urgent or specific job and want to confirm three things quickly: that you do it, that you cover their area and that you can be trusted. Navigation should put those answers within one tap. Many arrive on a phone, sometimes mid-emergency.
What should the menu include?
A typical trades menu can be short and specific.
- Services, named as jobs customers search for.
- Areas covered, if you serve several towns.
- Projects or gallery.
- Reviews or accreditations.
- Prices or 'How pricing works'.
- Contact, with a call button and a quote form.
How should areas be handled?
If you cover a few towns, list them on the services and contact pages. If you cover many, an 'Areas we cover' page, linked from the menu or footer, with a page per main area where you have real local work to show, helps visitors and local search. Do not create thin pages for every town.
Want your service and area pages structured for local customers? Message us on WhatsApp and we will discuss your requirements.
Chat on WhatsApp →What about phones?
Keep a tap-to-call button and a quote or WhatsApp button visible in the header on phones, outside the hidden menu. Make the menu short enough to see in one screen. Urgent jobs are lost when the number is buried in the footer.
What does this look like in practice?
A pattern we see: a roofer's menu reads 'Home', 'About', 'Services', 'Gallery', 'Contact', with all services under one generic page and the phone number only on the contact page. Naming the three main jobs in the menu and putting a call button in the mobile header puts the answers where customers look.
Trades navigation checklist
- Services named as jobs.
- Areas covered easy to find.
- Projects and reviews in the menu.
- Prices or pricing guide linked.
- Call and quote buttons visible on phones.
Next step
Open your site on a phone and see if you can call within one tap from any page.
Message us on WhatsApp for a trades website review, or book a 30-minute consultation.
Chat on WhatsApp →Sources and further reading
- Menu-design checklist: 17 UX guidelines · Nielsen Norman Group
- Tips to improve your local ranking on Google · Google Business Profile Help
- Understanding SC 2.5.8: Target Size (Minimum) · W3C Web Accessibility Initiative
Frequently asked questions
What pages should a trades website have in the menu?
Services named as specific jobs, projects or gallery, reviews or accreditations, areas covered if relevant, prices or a pricing guide, and contact. Keep the call and quote buttons visible in the header, especially on phones.
Should a tradesperson list every town they cover?
List the main areas clearly. Create separate area pages only where you have real local content, such as projects or reviews from that area. Thin pages that only swap the town name help nobody and can harm search performance.
Should the phone number be in the menu?
Yes, as a tap-to-call button in the header on every page, visible on phones without opening the menu. Many trades enquiries are urgent and come by phone.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
