An IT support homepage that wins contracts

Key takeaways

An IT support homepage should speak to busy business owners, not to other technicians. Say what you take off their plate, state real response times, explain how pricing works and show security credentials such as Cyber Essentials. Buyers usually arrive frustrated with their current provider, so address that directly and make switching feel simple.

• Write for owners, not technicians.
• State real response and fix times.
• Explain per-user or per-device pricing.
• Show how easy switching is.

Who is an IT support homepage really for?

It is usually for an owner or office manager, who does not want to think about IT. They want things to work, staff to be helped quickly and someone to call when things go wrong. Lists of vendor logos and product names mean little to them. Plain outcomes will mean a lot more.

• How to create a high-converting homepage for an SME
• Say who your homepage is for, and who it is not for
• Jargon on your website: why experts want plain words too

What should you say about response times?

Publish specifics: for example, answering calls within so many seconds, or responding within so many hours, and how you measure this. Real numbers build more trust than 'fast, friendly support'. Share your actual ticket data if you can. Any figure on the page has to reflect what really happens.

• Promise a reply time on your website, then keep it
• Numbers on your homepage: proof or decoration?

How do you show security credibly?

Show Cyber Essentials or Cyber Essentials Plus, ISO 27001 if you hold it, and how you handle backups and incidents. Avoid scare tactics. The NCSC's guidance for small organisations is a useful, neutral base for your message. Buyers who have seen an incident may want a named person and a plain plan.

• Website security for small businesses: the basics
• Accreditation badges on your website: which to show

How should you explain pricing?

Explain your model, usually per user or per device a month, what is included and what costs extra. A starting price helps. Buyers fear hidden project charges, so be clear about these. Simple tiers work better than a long table of features, which tend to mean little to non-technical readers.

• Should you show prices on your website?
• Pricing page design mistakes that put buyers off

How do you deal with switching worries?

Many buyers stay with a poor provider because switching feels risky. Explain how you take over: the audit, the handover of passwords and accounts, and how long it takes. Mention that you can deal with the current provider for them. That one section can move a hesitant buyer towards a call.

• Visitors switching from another supplier: what they need
• A 'how it works' section that removes the unknowns

When should you target a niche?

Target one if you have strong experience in a sector, such as legal, healthcare or construction, where software and compliance differ. General IT support is crowded, and buyers trust people who know their systems. A sector focus also makes your proof, your content and your referrals easier to build.

• An industries section for your homepage

What does this look like in practice?

A pattern we see in the IT sector: a homepage of vendor logos and technical terms, written for peers rather than buyers. Rewriting it around response times and what happens in the first week of switching makes the offer easier to understand for the people who actually sign the contract.

• See client work
• Website Design & Development for UK businesses

IT support homepage checklist

• Write in owner language.
• Publish real response times.
• Explain your pricing model.
• Show security credentials.
• Explain how switching works.
• Add local or sector proof.

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Next step

Ask a non-technical friend to read your homepage and explain what you do. Each word they stumble over is a word to replace.