Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Social media attribution mistakes: trusting last click, ignoring view-through and dark social, and over-crediting platform reports. How to judge social fairly.
Social media ROI mistakes: leaving out time, counting revenue not profit, ignoring repeat customers and judging too soon. How to get the sum right.
Social media legal mistakes UK businesses make: unlabelled ads, unproven claims, fake reviews, prize draws, borrowed music and photos, and data breaches.
Not labelling ads on social media breaks ASA rules. When paid, gifted and affiliate posts need '#ad', where the label goes and the mistakes businesses make.
Copyright music on business social media: why trending tracks can be off-limits for business accounts, what platforms allow and how to use music safely.
Using other people's photos on social media for business can breach copyright. Why 'found on Google' is not permission and how to get images safely.
Social media giveaway mistakes: no terms, timeline-share entry, unclear closing dates and prizes that attract prize hunters. How to run a fair UK giveaway.
GDPR mistakes on social media: posting customer details, uploading lists without a lawful basis, collecting data in DMs and tracking without consent.
Posting customer photos without consent risks complaints and breaches of UK GDPR. When you need permission, how to record it and what to do if asked to remove.
Fake testimonials on social media are illegal under UK law. What counts as fake, edited or incentivised reviews, and how to share genuine ones properly.
Employee social media mistakes: complaints about customers, confidential photos, unlabelled promotion and speaking for the business. A short policy that helps.
Social media crisis mistakes: going silent, deleting posts, defensive statements and staff replying alone. How to respond in the first hours of a backlash.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
