Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Meta pixel mistakes: no pixel, events firing twice, wrong events and tracking without cookie consent. How to set up tracking that works and complies.
LinkedIn ads mistakes: tiny budgets, audiences too narrow or too broad, asking for a demo from cold buyers and no lead form follow-up. Fixes for B2B firms.
TikTok ads mistakes: polished TV-style ads, slow openings, unlicensed music and the wrong audience. How small businesses make TikTok ads that fit the feed.
Meta Business Manager mistakes: agency-owned ad accounts, personal cards, one admin and unverified businesses. How to set up Meta's business tools safely.
Social media measurement mistakes: tracking likes not enquiries, no tagged links, trusting last click and judging too early. The four numbers to track.
Social media reporting mistakes: pages of vanity metrics, no enquiries, no comparison and no actions. What a useful monthly social media report contains.
Not tracking social media leads makes social look worthless. How enquiries hide in messages, calls and direct visits, and simple ways to count them.
UTM tracking mistakes: inconsistent names, capital letters, tags on internal links and no tags at all. How to tag social links so GA4 reports make sense.
A misleading engagement rate comes from different formulas, tiny samples and engagement from the wrong people. How to read the number properly.
Social media benchmarks mistakes: comparing with big brands, other sectors and other platforms. Which comparisons help a small business and which mislead.
Judging social media post performance in the first hour leads to bad decisions. How long posts keep working on each platform and when to review them.
Not using social media insights means guessing who follows you and what works. The five insight numbers worth checking monthly and what each tells you.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
