Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
DIY social media mistakes owners make: posting late at night, no plan, slow replies and never measuring. How to do it yourself well, or when to hand it over.
Letting an intern run social media saves money but risks off-brand posts, slow replies and lost knowledge. When it works and what support a junior needs.
Mistakes hiring a social media agency: choosing on price, no clear goal, long contracts, agency-owned accounts and vanity reporting. What to check first.
Mistakes hiring a social media freelancer: no brief, unclear hours, no cover for holidays, shared passwords and IR35 questions. How to make it work.
A bad social media brief leads to off-target posts and wasted rounds of changes. The gaps that cause it and a one-page brief that gets work right first time.
Micromanaging a social media agency slows posting, flattens ideas and wastes your fee. How to stay in control of results without rewriting every caption.
Social media approval mistakes: too many approvers, no deadline and approvals by email chain. How to approve posts quickly without losing control.
Social media agency onboarding mistakes: slow access, no brand assets, no customer insight and a disappearing client. How to set up a new agency in two weeks.
Switching social media agency mistakes: losing account access, ad history and content, overlapping or gapping and not fixing the brief. How to switch cleanly.
Social media tools mistakes: buying software before a routine, paying for features you never use and automating replies badly. What a small business needs.
Tradesperson social media mistakes: hiding finished work, no area named, slow replies to quote requests and no reviews. Fixes for UK trades and builders.
Restaurant social media mistakes: food photos with no booking link, outdated menus and hours, unanswered reviews and allergen claims. Fixes for UK venues.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
