Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Why a website attracts poor quality leads, how to tell whether it is the site, the traffic or the offer, and the changes that filter in the right buyers.
Why mobile visitors convert less than desktop on many business websites, how big the gap should be, and when the gap means your site needs redesigning.
The website metrics that genuinely signal a redesign, the ones that mislead, and the thresholds that should trigger action for a UK small business.
How to tell whether a slow business website can be fixed in place or needs rebuilding, with Core Web Vitals thresholds and the usual causes of slowness.
How heatmaps and session recordings show what visitors actually do on your website, what to look for, and how to use them before deciding on a redesign.
Find where visitors leave your website with GA4 exploration reports, what the exit pages tell you, and which drop-off points justify changes or a redesign.
How to tell if visitors start your contact form and give up, what causes form abandonment on business websites, and the fixes that recover enquiries.
What it means when your site gets many Google impressions but few clicks, how to read click-through rate in Search Console, and which fixes help most.
The dated website design signs that buyers actually notice, the ones only owners notice, and when a visual refresh is enough instead of a redesign.
What visitors judge in the first seconds on your website, how to test your first impression cheaply, and when a poor one justifies redesigning key pages.
A practical way to compare your website with competitors: which rivals to pick, the eight things to score, and how to tell if the gap justifies a redesign.
How to find out of date content on a business website, which stale details cost trust and enquiries, and a simple routine that keeps content current.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
