Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
What website friction is, the small obstacles that stop visitors enquiring or buying, and how to find and remove them on a small business site.
How too many choices on a website stop enquiries, what Hick's Law says, and how to cut menus, buttons and options without losing content.
How to match each website page to visitor intent, why mismatched pages lose buyers, and a simple way to map search and ad traffic to the right page.
The website conversion funnel for small businesses explained: the stages from visit to customer, how to measure each, and where most sites lose buyers.
What micro-conversions are, which small actions predict enquiries on a small business website, and how to track them in GA4 without drowning in data.
Why returning visitors convert differently, what they need from a small business website on their second or third visit, and how to stop ignoring them.
Does website speed affect conversion rate? What the evidence shows, how much speed matters for small sites, and which speed fixes are worth it.
Website conversion rate dropped suddenly? The checks to run in order, from broken forms and tracking changes to traffic mix, before you change any pages.
Features vs benefits in website copy: what each is, why buyers need both, and a simple method for turning a list of features into copy that sells.
Where to place social proof on a website so it lifts enquiries: next to claims, beside calls to action and at the points where buyers hesitate.
What risk reversal is, how guarantees and clear next steps make it safer for UK buyers to enquire, and how to offer it without overpromising.
Why specific claims convert better than adjectives on a business website, how to find the numbers you already have, and how to rewrite vague copy fast.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
