Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How a business with several branches or service areas should structure its website, when location pages are enough, and when a restructure is needed.
Whether to add e-commerce to your existing website, bolt on a hosted shop or redesign around selling online, with the costs, risks and UK legal basics.
Signs your website no longer matches how you sell, from wrong enquiry routes to missing proof for sales calls, and how to realign the two.
How your website affects recruitment, what candidates look for before applying, and how to fix a careers page that is costing you good applicants.
What to fix on your website before selling your business: ownership, tracking, content and risk, so buyers see a digital asset rather than a liability.
How your website affects what buyers expect to pay, the signals that justify premium prices, and when moving upmarket means redesigning the site.
What it means when your website's CMS or theme is no longer supported, the risks of staying on it, and how to plan a safe move to a supported platform.
When outdated WordPress plugins are a quick update, when they are a security risk, and when a site held together by old plugins needs rebuilding.
What to do if your business website is hacked, how to decide between cleaning it up and rebuilding, and your UK data breach reporting duties.
How to tell whether a page builder is slowing your website, what can be tuned, and when a builder-heavy site needs rebuilding to pass Core Web Vitals.
How to leave a proprietary website platform or agency-owned system, what to recover first, and how to migrate without losing your domain or rankings.
What it costs when you cannot update your own website, how to tell whether it is a training, access or platform problem, and when it justifies a rebuild.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
