Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Design mistakes on accountant, solicitor and consultant websites: stock imagery, jargon, hidden people and fees, and no clear first step for clients.
E-commerce design mistakes that cost UK online shops sales: weak product images, hidden delivery costs, poor filters and long checkouts, with fixes.
Clinic website design mistakes that lose UK patients: hidden booking, no practitioner profiles, unclear prices and inaccessible design, with fixes.
Logistics website design mistakes that lose contracts: vague capability pages, no coverage map, stock lorry photos and long quote forms, with fixes.
Web design mistakes that hurt SEO for UK businesses: text in images, script-only links, missing headings and slow layouts, and how to fix each one.
How much it costs to fix bad website design in the UK: indicative ranges for quick fixes, focused improvements, redesigns and rebuilds, and how to decide.
How to fix bad website design in 90 days: score the site, fix readability and the next step first, then navigation, trust and access, and measure.
A 20-point website design checklist for UK businesses covering reading, navigation, trust, action and access, with a score that says sign off or fix.
How to design a website around your customer journey: map how buyers find, compare and decide, then build pages, routes and follow-up to match each step.
What is a customer journey? A plain definition for UK small businesses, with the stages, touchpoints and examples that matter when you plan a website.
Customer journey vs user journey explained: scope, timeframe and what each is for, plus when a small business website project needs one or both.
The customer journey stages a small business website must serve, find, orient, compare, commit and return, with the pages and answers each stage needs.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
