A homepage for a business with many services

Key takeaways

A homepage for many services works when it leads with the service that brings most of your revenue or the umbrella outcome all services share, groups the rest into three to six clear categories and routes visitors to the right service page in one click. A wall of 15 equal tiles makes every service look minor and every visitor search.

• Lead with the main service or the shared outcome.
• Group services into 3 to 6 categories buyers recognise.
• One click from the homepage to the right service page.
• Rank by revenue and demand, not by internal structure.

Why is a multi-service homepage hard?

A multi-service homepage is hard because every service wants space, and giving each the same space makes the business look unfocused. Visitors looking for one service must scan past ten others, and the headline ends up vague enough to cover everything: 'Complete property solutions'.

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What should the headline lead with?

Lead with either the service that brings most revenue and enquiries, or the outcome all services share. 'Building maintenance for commercial landlords: repairs, compliance and refurbishments' does both. Avoid a headline so broad that a visitor cannot tell what you actually do.

• Homepage message hierarchy: one main point, three supports
• Homepage hero section: the five parts that convert

How should services be grouped?

Group by how buyers think, not by your departments. A trades firm might use 'Repairs', 'Installations' and 'Servicing'; an accountant 'For sole traders', 'For limited companies', 'For landlords'. Three to six groups is usually enough, each linking to a page that lists the services inside it.

• List your services on the homepage without overwhelm
• The services menu: how to list what you sell
• Mental models: navigation that matches how buyers think

How do visitors find their service fast?

Give each group a clear label, one line of description and a link straight to the right page. For larger ranges, add a short 'What do you need help with?' selector or a site search. Track which groups get clicked and reorder them by demand.

• Homepage to service page: the click that matters most
• Does your website need a search bar?

When should you split into separate sites or pages?

Consider separate landing pages, or even separate brands, when two services have completely different buyers, such as domestic and industrial. Forcing both onto one homepage weakens the message for both. Keep a shared homepage only if buyers overlap.

• One homepage, several audiences: how to route them
• Adding new services: when your website needs restructuring

What does this look like in practice?

A pattern we see: 18 service tiles in a grid, with the firm's most profitable work in tile 11. Regrouping into four categories with the main service first, and linking each to a proper service page, usually raises clicks to those pages and makes the main service look like a specialism.

• See client work
• Website Design & Development for UK businesses

Many services checklist

• Rank services by revenue and enquiries.
• Lead the headline with the main service or shared outcome.
• Group the rest into 3 to 6 buyer-friendly categories.
• Link each group to a page in one click.
• Track clicks and reorder by demand.

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Next step

List every service with last year's revenue beside it. Put the top one in the headline and group the rest into no more than six categories.