The first 30 days after launching a homepage

Key takeaways

After launching a homepage, the first 30 days are for finding faults and learning, not judging success. Check enquiries daily in week one, then fix real problems one at a time, listen to what staff and customers say and avoid big changes. Conversion data will still be thin, so treat it as a signal.

• Week 1: confirm forms, tracking and display.
• Week 2: gather questions from staff and customers.
• Weeks 3 and 4: fix one problem at a time.
• Hold major judgments until you have enough data.

What should you check in week one?

In week one, test the form every couple of days, compare GA4 events with real enquiries and check Search Console for errors. Watch for sudden drops in calls or orders. Look at the page on different phones. Your aim is to confirm that nothing is broken, not to judge performance yet.

• How to create a high-converting homepage for an SME
• Test your homepage enquiry route from end to end
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What should you listen for in week two?

Ask whoever answers enquiries what has changed. Are people asking new questions? Do they seem better prepared? Are any complaints appearing? Ask new customers what stood out on the page. Early comments often reveal more than analytics, because small samples can mislead and conversations do not need a large sample.

• Ask new enquirers what your homepage told them
• Turn the questions customers ask into your website journey

What should you do in weeks three and four?

Look at where visitors click and how far they go, then pick the single most obvious problem to fix. Note the date of each change in a log. Run one edit at a time, because several changes together make it impossible to know what worked, particularly at low traffic.

• Change one thing at a time: a homepage change log
• Which homepage problem should you fix first?

What should you not do in the first month?

Do not redesign, rewrite everything or react to one bad day. Visitor numbers on small sites vary widely, and search may fluctuate while Google processes the change. Avoid starting a big paid campaign in the same weeks, as this would make the page's results hard to read.

• How long until homepage changes show results?
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What does a good first month look like?

A good first month means no lost enquiries, a clear list of improvements, a tracked baseline and a team that knows what the page promises. Enquiries may rise, though you should not expect it to be instant. You will judge the bigger question at your 90-day review.

• A 90-day review of a new homepage
• A homepage dashboard: five numbers to check each month

What does this look like in practice?

A pattern we see after launches: three days of low enquiries prompts a rushed rewrite, then a second, and within weeks nobody can tell which version did what. Keeping a short log and waiting for a meaningful sample usually gives a clearer answer, and costs less.

• See client work
• Website Design & Development for UK businesses

First 30 days checklist

• Test the form several times.
• Compare analytics with the inbox.
• Check Search Console for errors.
• Ask staff what buyers are saying.
• Keep a dated change log.
• Fix one thing at a time.
• Book your 90-day review.

• Tell customers about your new homepage
• Ask new enquirers what your homepage told them

Next step

Put three check-ins in your diary now, for days 7, 14 and 30, with a named person responsible for each.