Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
What to put about credibility in your website brief: the proof, people, content, compliance and testing requirements that stop a new site looking generic.
A 90-day plan to make your website more credible: baseline and score, quick wins, proof and content, then measure and decide on design, in four phases.
Website photography cost in the UK: indicative half-day and full-day rates, headshot costs, what a shoot produces and the usage rights to agree first.
Website credibility myths that waste design budget: why a redesign, more badges, perfect reviews or HTTPS alone will not make buyers believe you.
The most common social media marketing mistakes small businesses make, what each one costs, which to fix first and a 10-point scorecard for UK firms.
A social media mistake scorecard for UK small businesses: score aim, profile, posts, replies and results from 0 to 2, then fix the lowest area first.
The cost of social media mistakes for a UK small business: wasted hours, ad spend and lost enquiries, with an illustrative sum and what to fix first.
Why small businesses fail at social media: no owner, no goal, copying big brands and judging on likes. The causes behind the mistakes and how to fix them.
Social media mistakes by platform: the common errors on Facebook, Instagram, LinkedIn, TikTok, YouTube and X, and how a small business can avoid them.
Social media mistakes examples from UK small businesses: what each one looks like on the screen, why it loses customers and the simple fix for each.
B2B social media mistakes UK firms make: company-page news, pitching in DMs, expecting quick deals and ignoring the 95% of buyers not yet in market.
Social media mistakes new businesses make in their first year: too many platforms, buying followers, no reviews and quitting early. What to do instead.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
