Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Which social media mistakes to fix first: start nearest the sale with replies and links, then profile, then content. A simple order for UK small businesses.
Outdated social media tactics small businesses still use: 30 hashtags, like-and-share giveaways, follow-for-follow and daily filler posts. What works now.
Posting on social media without goals wastes hours. Why a missing goal causes most other mistakes, and how to set one a small business can measure.
Targeting everyone on social media means reaching no one who buys. Why broad posts fail small businesses, and how to pick one buyer to write for.
The wrong social media platform for your business wastes every post. How to tell if your buyers are elsewhere, and how to move without losing ground.
No social media plan means last-minute posts, long gaps and missed dates. What posting on the fly costs a small business and the one-page plan that fixes it.
Giving up on social media too soon wastes the work already done. How long a small business should give it, what early signs to watch and when to stop.
Social media budget mistakes: spending nothing on time, boosting without a plan, too little ad spend to learn and paying for tools before results.
An inconsistent brand voice on social media confuses buyers and lowers trust. Why it happens when several people post, and a one-page fix.
Social media not aligned with sales loses leads between teams. Why the silo happens, what it costs, and how to connect posts, enquiries and follow-up.
Seasonal social media mistakes: starting too late for peak season, going silent in quiet months and posting dates that do not fit your buyers.
Local business social media mistakes: hiding your area, ignoring local groups and reviews, and targeting ads too wide. Fixes for UK local firms.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
