Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How much advertising costs a UK small business: indicative ranges for social media, print, radio, leaflets, mail, outdoor and events, and what drives each.
CPM explained for UK small businesses: how to work out cost per thousand for social media, print, radio and leaflets, and why a low CPM can still be dear.
How to work out cost per lead by channel for a UK small business, compare social media with leaflets, print and radio fairly, and act on the result.
The minimum budget to test an advertising channel for a UK small business, by medium, and how to tell a failed test from one that was simply too small.
How to split a small marketing budget between traditional and digital channels: the 70/20/10 working rule, worked examples and when to move the balance.
How to compare advertising ROI across social media and traditional channels: one formula, the costs to include, a worked example and the limits of the sum.
The hidden costs of traditional advertising for UK small firms: artwork, production, minimum runs, contract terms and waste, with a booking checklist.
Is social media marketing free? What unpaid posting really costs a UK small business in time, content, tools and ad spend, with a worked annual figure.
How to negotiate advertising rates with newspapers, radio stations, outdoor and directory sellers as a UK small business, with scripts and terms to check.
How to work out an advertising payback period for a UK small business, typical timescales for social media and traditional channels, and when to stop.
How to track offline advertising for a UK small business: codes, dedicated numbers, short web addresses, asking customers and before-and-after checks.
How to ask 'how did you hear about us?' so the answers are usable: wording, where to ask, how to record replies and what the answers can tell you.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
