Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Machine translation for your website: when automatic translation is good enough, when it costs credibility and how to translate key pages properly.
Placeholder text, dummy images and template demo pages left on a live website make a business look unfinished. How to find them and stop it recurring.
What the 'Not secure' warning in Chrome means for your website, why it drives visitors away, the common causes and how to fix it for good.
Contact form emails going to spam means enquiries you never see and replies that look slow. Why it happens and how to fix sending and authentication.
Coming soon and under construction pages can cost credibility if they stay up too long. When to use one, what it should include and when to launch smaller.
If your domain name expires, your website and email stop working, and someone else may buy it. How to prevent expiry and what to do if it happens.
The signs of an untrustworthy website that buyers spot in seconds, from missing company details to pressure tactics, and how to make sure yours shows none.
Social media icons that link to inactive accounts make a business look like it has stopped. Which profiles to link, which to remove and where icons belong.
DMARC for small businesses: how it stops criminals sending email in your name, why Google and Yahoo now expect it and how to set it up step by step.
If an AI chatbot on your website gives customers wrong answers, your business may be responsible. What the Air Canada case shows and how to cut the risk.
How tradespeople build trust with their website: the registrations, photos, reviews and guarantees homeowners check before letting someone into their home.
Accountant website credibility: the qualifications, memberships, fees, people and proof clients check before trusting a firm with their finances.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
