On this page
- 01Key takeaways
- 02What do clients look for on an accountant's website?
- 03Which credentials should an accountancy site show?
- 04Should accountants show fees?
- 05What costs an accountancy site credibility?
- 06What does this look like in practice?
- 07Accountant website checklist
- 08Next step
- 09Sources and further reading
- 10Frequently asked questions
Key takeaways
Clients choosing an accountant want proof of competence and care with money and data. A credible accountancy website shows qualified, named people, professional body memberships, fee guidance, the types of client served, how data is protected and clear contact routes. Accuracy matters more than in most sectors: a typo on an accountant's site costs more.
- Name qualified people and their professional bodies.
- Give fee guidance or typical packages.
- Show the kinds of client and sector you serve.
- Explain how you protect client data.
Want your firm's website checked for credibility? Message us on WhatsApp.
Chat on WhatsApp →What do clients look for on an accountant's website?
Clients look for evidence that the firm is qualified, organised and suited to them. They check who the accountants are, which bodies regulate them, whether the firm serves businesses like theirs, what it costs and how easy it is to reach someone. An anonymous site with generic text about 'tax solutions' gives them none of that.
Which credentials should an accountancy site show?
Show what clients can check.
- Professional body memberships, such as ICAEW, ACCA, AAT or CIOT, with designations.
- Anti-money laundering supervision by a professional body or HMRC.
- Named partners and staff with qualifications and photos.
- Company details and data protection registration.
- Software partnerships clients recognise, where relevant.
Should accountants show fees?
Fee guidance builds credibility because it shows confidence and saves clients guesswork. Typical packages, 'from' prices or the factors that set a fee all help. Clients comparing firms often shortlist those who give some indication. Back it up with what is included, so the comparison is fair.
Want help presenting your fees and packages clearly? Message us on WhatsApp and we will discuss your requirements.
Chat on WhatsApp →What costs an accountancy site credibility?
Spelling and number errors, out-of-date tax rates or deadlines, a news section last updated years ago, stock photos of handshakes and no named people. For a profession built on accuracy and currency, outdated content is especially damaging. Review tax content at every Budget.
What does this look like in practice?
A pattern we see: a firm's site shows last year's tax thresholds and a 'Meet the team' page with initials only. Updating rates after the Budget, adding named accountants with designations and a fee guide for sole traders and limited companies makes the firm look as careful as it is.
Accountant website checklist
- Named, qualified people with photos.
- Professional body and AML supervision stated.
- Fee guidance or packages.
- Client types and sectors served.
- Tax content updated after each Budget.
- Data protection explained.
Next step
Check every tax rate and deadline on your site against the current year. Fix any that are out of date first.
Message us on WhatsApp for an accountancy website review, or book a 30-minute consultation.
Chat on WhatsApp →Sources and further reading
- Register or update your money laundering supervision with HMRC · HMRC
- Search the register of data protection fee payers · Information Commissioner's Office
- Find and update company information · Companies House
Frequently asked questions
What should an accountant's website include?
Named, qualified people, professional body memberships, the types of client served, fee guidance, how you work, how data is protected and clear contact details. Keep tax content current, because outdated figures undermine credibility quickly.
Should accountants put prices on their website?
Many clients prefer firms that give fee guidance, such as packages or starting prices, because it saves time and shows confidence. Explain what is included and what affects the fee so comparisons are fair.
Do accountants need anti-money laundering supervision?
Yes. Accountancy service providers in the UK must be supervised for anti-money laundering, either by a professional body or by HMRC. Stating your supervisor reassures clients that you operate within the rules.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
