Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Engagement bait such as 'comment YES' or 'tag a friend' posts can be demoted by Meta. What counts as bait, why it brings no buyers and what to post instead.
Engagement pods swap likes and comments to game the algorithm. Why pods attract the wrong audience, risk platform action and do not bring business.
Fake followers on a business account lower engagement, mislead buyers and break platform rules. Why buying followers backfires and how to clean up.
The follow unfollow strategy inflates follower counts with people who never buy. Why it risks action-blocks and trust, and what to do instead.
Cold DM mistakes: pitching in the first message, copy-paste templates, no relevance and ignoring PECR. How to message prospects without looking like spam.
Spam comments on a business page and fake 'support' replies scam your followers. How to moderate with filters, hide scams fast and warn customers.
Paid social mistakes that waste budget: no objective, wrong targeting, weak creative, home-page clicks, no tracking and stopping too soon. Fixes for UK SMEs.
Boosted post mistakes: boosting by habit, the wrong goal, broad audiences and no tracking. When boosting a post works and when to run a proper ad instead.
Facebook ads targeting mistakes: radius too wide, audiences too narrow, stacked interests, no exclusions and ignoring warm audiences. How to target well.
Social media ad creative mistakes: ads that look like ads, slow openings, too much text, no offer and never testing. How to brief creative that converts.
Social media ads landing page mistakes: home-page clicks, slow mobile pages, a different offer and long forms. How to match the page to the ad.
The Meta ads learning phase explained: why switching ads off or editing them too soon raises costs, and how long to wait before judging a campaign.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
