Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Work out website redesign ROI before you commit: the formula, realistic assumptions, the payback period, and why most estimates are too optimistic.
What an outdated website really costs a UK business each month: lost enquiries, lower prices, wasted ad spend and risk, and how to put a number on it.
Six situations where a website redesign is the wrong move, what to do instead, and how to tell boredom with your own site from a real business problem.
The best time to redesign a business website: planning around your peak season, business changes and financial year so the launch does not cost enquiries.
How to get a website redesign budget approved by partners, directors or a board: the evidence they want, the questions they ask and a structure that works.
How a phased website redesign works: what to change first, how to measure each phase, and when a full relaunch is still the better choice for a UK SME.
Why website traffic drops and how to diagnose it in Search Console and GA4 before you spend money on a redesign that may not touch the cause.
What a high bounce rate in GA4 really means, what a normal range looks like for a business website, and when it points to a redesign rather than a fix.
Why a website attracts poor quality leads, how to tell whether it is the site, the traffic or the offer, and the changes that filter in the right buyers.
Why mobile visitors convert less than desktop on many business websites, how big the gap should be, and when the gap means your site needs redesigning.
The website metrics that genuinely signal a redesign, the ones that mislead, and the thresholds that should trigger action for a UK small business.
How to tell whether a slow business website can be fixed in place or needs rebuilding, with Core Web Vitals thresholds and the usual causes of slowness.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
