Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Why the enquiry thank-you page is the most ignored page on most websites, what it should say, and how it improves tracking, trust and show-up rates.
Do instant quote calculators win more enquiries for UK service businesses? When they work, when they mislead, and how to build one that qualifies.
Why UK shoppers abandon online checkouts, what research says about the main causes, and the fixes that recover the most sales for small shops.
What makes a product page convert for a UK e-commerce business: images, price, delivery, proof and the add-to-basket area, with a practical checklist.
What revenue per visitor is, how to calculate it for e-commerce and service businesses, and why it is a better website measure than conversion rate alone.
How to calculate cost per enquiry for your website by channel, what drives it up, and how a better-converting site lowers it without cutting spend.
How to work out what a website enquiry is worth to your business, using close rate, job value and margin, and how to use the number to guide website spend.
How much traffic a small business website needs to trust a test result, why most small sites cannot A/B test cleanly, and what to do instead.
What enquiry-to-sale rate is, how to measure it, and how your website affects how many enquiries become customers long after the form is sent.
A 30-minute monthly website conversion review for small businesses: the five numbers to check, the route to test and the one change to make each month.
How to use short on-site surveys to ask visitors why they did not enquire, which questions to ask, and how to turn the answers into website fixes.
Marketing attribution for small businesses without jargon: which channels bring enquiries, which GA4 settings to use, and how to fill the gaps.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
