A monthly website conversion review in 30 minutes

Key takeaways

A monthly website conversion review is a fixed 30-minute check of the numbers and routes that decide enquiries, ending with one change to make. It is the habit that keeps a high-converting website high-converting. Without it, forms break, prices go stale and small problems pile up until a redesign seems the only answer.

• 30 minutes, same day each month.
• Five numbers: visits, enquiries, conversion rate, enquiries by source, top pages.
• Test every enquiry route on a phone.
• End with one change, then check its effect next month.

Why review the website every month?

Websites decay quietly. Plugins update, forms stop sending, email addresses change, prices go out of date and competitors improve. A monthly review catches these before they cost a quarter of enquiries. It also builds a record of what changed and what happened, which is how a site steadily improves rather than lurching from redesign to redesign.

• The difference between a good website and a high-converting website
• How often should you redesign a website?

Minutes 1 to 10: Which five numbers should you check?

Pull the same five numbers from Google Analytics 4 each month and compare with last month and the same month last year.

• Visits (sessions).
• Enquiries (all key events: forms, calls, WhatsApp, bookings).
• Conversion rate (enquiries ÷ sessions).
• Enquiries by source (search, ads, social, referral, direct).
• Top five landing pages and their enquiries.

• Website goals and KPIs for small businesses

Minutes 11 to 20: How do you test the routes?

On a phone, submit the main form, tap the phone number, start a WhatsApp chat and complete a booking or test order if you have one. Check that notifications arrive. Glance at the top landing page for anything out of date: prices, dates, staff, offers.

• Out of date website content: what to check and fix

Minutes 21 to 30: How do you choose one change?

Look at what moved and pick one change that addresses the biggest gap. It might be fixing a broken route, updating a price, rewriting a headline on a page that lost enquiries, or adding proof to a page with high traffic and few enquiries. Write it in a simple change log with the date, so next month you can see its effect.

• Prioritise website changes by impact, not opinion

What should you do each quarter?

Every third review, spend an extra hour: score the site on the GBL Conversion Gap Scorecard, check mobile speed in PageSpeed Insights, and review enquiry-to-sale rate by source. The quarterly check catches slower trends that monthly numbers hide.

• The website conversion scorecard: good or high-converting?

When is a monthly review not enough?

Sites that depend heavily on the website for revenue, such as online shops or businesses spending significantly on ads, need weekly checks of sales and key routes. A monthly review also cannot fix deeper problems on its own; if the same issue appears three months running, it needs a proper project.

What does this look like in practice?

A UK veterinary practice started a 30-minute monthly review. In the second month, the route test found that online booking confirmations were going to a former employee's inbox. In the fourth, the numbers showed a new blog post attracting visitors but no bookings, so a booking link was added. Small, steady fixes lifted online bookings across the year.

• See client work
• Website Design & Development for UK businesses

Monthly review checklist

• Book 30 minutes on the same day each month.
• Record the five numbers against last month and last year.
• Test every enquiry route on a phone.
• Check the top landing page for out-of-date content.
• Choose one change and log it with the date.
• Add a scorecard and speed check every quarter.

Next step

A monthly review is the cheapest way to protect and improve a converting website. We can set up the template and the reporting so it genuinely takes 30 minutes.