Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Do plugins slow down WordPress? Why the number matters less than what each one loads, how to find the slow ones and what to replace or remove.
Why a website jumps around while loading, how layout shift causes mis-taps and lost trust, what Cumulative Layout Shift measures and how to stop it.
Why a website is slow to respond to taps and clicks, what Interaction to Next Paint measures, what causes the lag on phones and how to fix it.
How to test website speed properly: a real phone, field data, a lab test and a full customer journey, in one hour, with what each result means.
Lab data vs field data for website speed: what each measures, why they disagree, which one Google uses and how a business should read both.
What a good PageSpeed Insights score is, how the 0 to 100 number is calculated, why 90 is not required and which results a business should act on.
Website speed monitoring for small businesses: what to watch, which free tools cover it, how often to check and who should receive the alert.
Where site speed is in GA4, why there is no speed report, how to add Core Web Vitals measurement and how to link slow pages to lost enquiries.
Time to first byte explained for business owners: what TTFB measures, what a good result is, what slows servers down and when to change hosting.
How to compare your website speed with competitors fairly: which pages to test, which data to use, what the gap means and when it is worth closing.
Why website speed tests give different results between tools and between runs, which differences matter and how to get numbers you can compare.
What to do when customers say your website is slow: the questions to ask, how to reproduce it, the likely causes and how to reply to the customer.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
