Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How to use GA4 path exploration to see the routes visitors take through your website, from landing page to enquiry, and spot loops and dead ends.
How to build a GA4 funnel exploration for a small business website: choose journey steps, read drop-off, compare devices and decide what to fix first.
Customer journey analytics for small businesses: the GA4 events, reports and simple tools that show how buyers move from first visit to enquiry and beyond.
Session recordings for small business websites: how to watch real visitor journeys, what to look for and how to stay within UK privacy rules.
Customer journey metrics for small business websites: one or two numbers per stage, from landing engagement to repeat business, and how to review them.
Time to enquiry explained: how long buyers take from first visit to contacting you, how to estimate it in GA4 and your CRM, and what it means for design.
Customer effort score for websites: what it measures, how to ask it after enquiries and tasks, and how lowering effort improves the customer journey.
Lost deal analysis for small businesses: how to ask buyers who chose someone else why, spot journey gaps on your website and act on the answers.
Customer journey mapping mistakes small businesses make, from mapping opinions to never changing the website, and the simple fixes that make a map useful.
How AI search changes the website customer journey: buyers arrive later and better informed, so pages must offer depth, proof and a clear next step.
The customer journey for tradespeople's websites: urgent and planned jobs, what homeowners check before calling and the pages that turn searches into jobs.
The client journey for professional services firms: how clients research, check credentials and fees and book a first meeting, and what each page needs.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
