Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How to design a 404 page that keeps visitors on your site: plain words, links to key pages and contact details, plus how to find and fix broken links.
One-page vs multi-page websites for UK small businesses: when a single scrolling page works, when it limits search and enquiries, and how to choose.
Why autoplay video and sound drive website visitors away, what WCAG requires, what browsers block and how to use video on a business site properly.
When parallax and scroll animations hurt a business website: motion sickness, slow pages and hidden content, and how to use motion safely instead.
Why loading screens and preloaders make a business website feel slower, what they hide, and how to show visitors useful content straight away.
When accordions and tabs help a business website and when hiding content backfires: what to keep visible, how to design them and how they affect SEO.
Should website links open in a new tab? When it helps, when it breaks the back button and confuses visitors, and a simple rule for business websites.
Infinite scroll vs pagination for UK business websites and shops: which helps visitors find and compare, the SEO risks and the load more option.
How long should a web page be? Why long pages work when buyers have questions, why short pages fail complex services, and how to make length scannable.
Why designing a website before the content exists causes design mistakes, what content-first web design means, and how to run a content-first project.
Where social media icons belong on a business website, why header icons send buyers away, and how to link to social without losing enquiries.
Where to put your phone number, email, WhatsApp and address on a business website so buyers find them fast, and the mistakes that lose enquiries.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
