Where to put contact details on your website

Key takeaways

Put your main contact method, usually a phone number or WhatsApp, in the header of every page, and full contact details in the footer and on a contact page. Hiding contact details on a single page, showing them as images or using a form as the only option are common design mistakes that cost enquiries, especially from mobile visitors.

• Phone or WhatsApp in the header on every page, tappable on mobile.
• Full details in the footer: phone, email, address or area, hours.
• Write numbers and emails as real text, never as images.
• Offer at least one option besides a form.

Why do contact details get hidden?

Contact details get hidden for tidy-looking headers, to push everyone through a form, or simply because nobody checked. The result is that the most common action on a service business website, getting in touch, becomes the hardest. Buyers who cannot find a number in a few seconds often ring a competitor whose number is obvious.

• The most common business website design mistakes

Where should your phone number go?

In the top right of the header on every page, where visitors expect it, and as a tap-to-call link on mobile. Show it in a readable size, with your opening hours nearby if calls are only answered at certain times. Repeat it near the main call to action on key pages and in the footer.

• Click-to-call: turn mobile visitors into phone calls

Should you show your email address?

Yes, for most businesses. Some buyers prefer email, especially business buyers who want a record. Show it as a real, clickable address on the contact page and in the footer. Spam is better handled by filtering than by hiding the address; showing it as an image breaks copying and screen readers.

• Text in images: why it hurts your website

What about WhatsApp?

If you answer WhatsApp promptly, a WhatsApp link in the header or as a floating button can be the easiest contact route for mobile visitors. Use the official click-to-chat link format, and only offer it if someone will reply within business hours.

• Add a WhatsApp button to your website

Should you show your address?

If customers visit you, show the full address with a map link and directions. If you serve an area from home, show your service area instead of a home address. Limited companies must show their registered office on the website, usually in the footer. Keep name, address and phone consistent with your Google Business Profile.

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Is a contact form enough?

A form alone suits some buyers but not all. People with an urgent problem want to call; business buyers often want an email address. Offering only a form also signals that you may be hard to reach. Give visitors a choice of at least two methods.

• Contact page design mistakes that stop enquiries

What does this look like in practice?

A pattern we see: a trades business shows its phone number only on the contact page, and mobile visitors have to open the menu, tap Contact and scroll to find it. Putting a tappable number in the header removes those steps on every page.

• See client work
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Contact details checklist

• Put phone or WhatsApp in the header of every page.
• Make numbers tappable on mobile.
• Show opening hours near the number.
• Show email as clickable text.
• Show address or service area in the footer.
• Offer at least two contact methods.
• Match details to your Google Business Profile.

Next step

Open any inner page of your site on a phone and time how long it takes to find your phone number.