Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Utility navigation explained: where to put login, basket, search, language and phone links so returning customers find them without crowding the main menu.
Section navigation explained: how a local menu helps visitors move between related pages within a topic, when to add one and how to design it.
Do you need an HTML sitemap page? How it differs from an XML sitemap, who actually uses one, and when a site benefits from listing every page.
How URL structure helps visitors and search engines: readable words, logical folders, consistent patterns and why you should rarely change URLs.
How dropdown menus should behave: hover or click, how to handle touch screens and keyboards, and the design details that stop menus closing too early.
How jump links and a contents list help visitors navigate long pages: when to add them, how to word them and the mistakes that make them confusing.
When a back-to-top button helps visitors on long pages, how to design and place it, and why it should never cover content or replace a clear menu.
Vertical vs horizontal navigation compared: when a top menu suits a business site, when a side menu works better and how to combine the two well.
How to show visitors where they are on your website: highlight the current menu item, match page headings and use breadcrumbs on deeper pages.
Why consistent navigation matters: the same menu in the same place and order on every page, what WCAG 2.2 requires and where sites quietly break it.
Should landing pages have navigation? When dropping the menu keeps paid visitors focused, when it hurts trust and the links every landing page needs.
Why the browser back button matters for navigation: what breaks it, from pop-ups to filters and redirects, and how to make sure it always goes back.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
