Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Social media attracting the wrong customers? The six causes, from giveaway followers to vague posts, how to diagnose yours, and what to change first.
A social media content scorecard you can run in 20 minutes: score person, problem, proof, price signal and path from 0 to 2 and see who each post attracts.
How to turn customer pain points into social media content: where to find them, how to word them, and a four-line post format that brings enquiries.
Social media content for each stage of the buyer journey: what to post for awareness, consideration and decision, and the mix that suits a small business.
How to repel the wrong customers with social media content, politely: the five signals that filter enquiries, wording that works, and where to stop.
Niche vs broad social media content compared for UK small businesses: reach, enquiry quality, workload and risk, and how to decide how narrow to go.
Nine social media content mistakes that attract the wrong crowd, from posting for peers to hiding the price, with the fix for each and where to start.
Voice of customer social media content: where to collect customers' exact words, how to store them, and how to write hooks and captions from them.
Social media hooks that stop the right buyers scrolling: five opening-line patterns, examples for UK small businesses, and the clickbait lines to avoid.
How to write social media captions that sell: a four-part structure, the right length for each purpose, and editing rules that keep buyers reading.
A social media call to action that gets enquiries: which next step to ask for at each stage, wording examples, and why one request beats three.
Storytelling on social media for business, kept practical: a three-part customer story, where to find stories each week, and how to stay accurate.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
