Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Is traditional advertising dead? UK audience and spend figures from Ofcom, AA/WARC and JICMAIL, and what they mean for a small business budget.
The real pros and cons of social media marketing for a UK small business: cost, targeting and feedback against time, reach limits and platform risk.
The pros and cons of traditional advertising for a UK small business: local presence, attention and trust against cost, slow change and weak tracking.
Paid, owned and earned media explained in plain English, with social media and traditional examples and how a small firm should balance them.
Brand building vs sales activation explained for UK small firms: what each does, which media suit it and how to split a modest advertising budget.
Nine advertising myths about social media and traditional media that cost UK small businesses money, with what the evidence says and what to do instead.
Social media vs print advertising for UK small businesses: cost, readership, tracking and shelf life compared, and when a printed advert is still worth it.
Social media vs radio advertising for UK local businesses: audience, cost, production, repetition and tracking compared, and when local radio is worth it.
Social media vs TV advertising for UK small firms: what regional and addressable TV cost, how video on social media compares and when TV makes sense.
Leaflets vs social media ads for UK local businesses: cost per household, targeting by postcode, shelf life and tracking, with a simple test to run both.
Direct mail vs social media for UK small businesses: cost per item, data rules under UK GDPR, response and when an addressed letter beats a targeted ad.
Billboards vs social media ads for UK small firms: outdoor formats, indicative costs, planning rules and when a poster site beats a targeted social advert.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
