What an osteopath or chiropractor's website must show

Key takeaways

Osteopaths and chiropractors must be registered with the General Osteopathic Council or the General Chiropractic Council to use their titles, so the website should show registration and link to the register. It should also show fees, what the first appointment involves, conditions commonly treated within evidence-based limits, and how to book.

• Osteopath and chiropractor are protected titles.
• Show registration and link to the GOsC or GCC register.
• Health claims must stay within what evidence supports.
• Explain fees and the first appointment in plain steps.

What must an osteopath or chiropractor's website show?

It should show that each practitioner is registered with the General Osteopathic Council or General Chiropractic Council, their names and registration numbers, fees, what the first appointment involves, what you treat, and how to book. Global Bridge Labs (GBL) treats registration as the regulated item on top of the 30-item inventory.

• What information should every business website have?
• A physiotherapy clinic homepage that books first visits

Why does registration matter?

Osteopath and chiropractor are protected titles: only people on the statutory register can use them. Showing registration and linking to the GOsC or GCC register reassures patients and shows you meet professional standards. Keep the details current for every practitioner listed.

• Show your regulator and registration number online
• Qualifications on your website: which ones to list

Which health claims need care?

Claims about what you treat must be supported by evidence, and the ASA has ruled against many health claims in this sector. Describe conditions and benefits within what the evidence supports, avoid cure language, and check claims against CAP Code guidance before publishing.

• Inaccurate information on your website: the legal risk

What should patients know before booking?

Patients want to know the fee for first and follow-up appointments, how long they last, what happens, what to wear, whether insurers are accepted and how many sessions are typical. A 'your first appointment' section answers most of it.

• A 'what to expect' page that calms buyer nerves
• A 'how to book' page that removes the guesswork

Should practitioner profiles be detailed?

Profiles should give each practitioner's name, photo, registration, qualifications and special interests in a few lines. Patients often choose a person, not a clinic, so real profiles with natural photos help them decide. Keep every profile current when staff join or leave the practice.

• Team photos on your website: what works and what does not

When is less better?

Less is better on condition pages. A long list of conditions with strong claims attracts regulatory risk and adds little. A shorter list, described carefully, with an invitation to ask whether you can help, is safer and often more persuasive.

What does this look like in practice?

A pattern we see: a clinic website lists dozens of conditions it 'treats', copied from an old template, including claims the evidence does not support. Cutting the list, rewording claims and adding registration details reduces risk and makes the site more credible.

• See client work
• Website Design & Development for UK businesses

Osteopath and chiropractor website checklist

• Show registration for each practitioner.
• Link to the GOsC or GCC register.
• Review health claims against CAP guidance.
• Publish fees and appointment lengths.
• Describe the first appointment.
• Keep practitioner profiles current.

• What a counsellor's website should include
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Next step

Review every condition named on your website against what you can evidence. Remove or reword anything you could not defend to the ASA.