On this page
- 01Key takeaways
- 02What must a funeral director's website show?
- 03What does the CMA Order require?
- 04What else should families find?
- 05How should payment terms be explained?
- 06Which tone and claims are appropriate?
- 07When is less better?
- 08What does this look like in practice?
- 09Funeral director website checklist
- 10Next step
- 11Sources and further reading
- 12Frequently asked questions
Key takeaways
Funeral directors must display price information online under the CMA's Funerals Market Investigation Order 2021, including a standardised price list, and must also make it available at their premises. Beyond that, the website should explain services, what to do when someone dies, how to contact you at any hour, and terms and payment, in calm, plain language.
- The CMA Order requires a standardised price list on your website.
- Price lists must also be available at your premises.
- Explain what to do when someone dies, in plain steps.
- Give a 24-hour contact route and clear payment terms.
Running a funeral director website? Message us on WhatsApp.
Chat on WhatsApp →What must a funeral director's website show?
A funeral director's website must show the price information required by the CMA's Funerals Market Investigation Order 2021, including the standardised price list, and should also cover services, terms, payment, contact routes and guidance for families. Global Bridge Labs (GBL) treats the price list as the regulated item on top of the 30-item inventory.
What does the CMA Order require?
The Order requires funeral directors to publish a standardised price list, in a set format, prominently on their website and at their premises, and to provide certain other information to customers. Follow the CMA's current guidance and template exactly, because the format is specified.
What else should families find?
Families need to know what to do when someone dies, how to contact you day and night, what services you offer, including direct cremation and religious or cultural options, what happens at an arrangement meeting and how payment and deposits work. Write it calmly and plainly.
How should payment terms be explained?
Explain when payment is due, whether a deposit is required, how third-party costs such as crematorium and doctors' fees are handled, and any options for spreading costs. Clear terms prevent distress and disputes at an already difficult time.
Which tone and claims are appropriate?
Use a calm, respectful tone and avoid any sales pressure or urgency. Claims about value, quality or comparisons with other funeral directors must be accurate. Consumer protection law prohibits aggressive practices, and families at a vulnerable time need straightforward information, not persuasion.
When is less better?
Less is better on the homepage. A family in the first hours after a death needs a phone number, what to do next and reassurance. Keep detailed guides and price breakdowns one click away, clearly signposted.
What does this look like in practice?
A pattern we see: a funeral director's price list is published as a scanned PDF, hard to read on a phone and hard to find. Publishing it as a clear, linked web page in the CMA format, with a 24-hour number on every page, serves families and meets the rules.
Funeral director website checklist
- Publish the standardised price list.
- Make it prominent and easy to find.
- Give a 24-hour contact route.
- Explain what to do when someone dies.
- Explain payment and third-party costs.
- Keep the tone calm and plain.
Next step
Check your price list against the CMA's current template and make sure it can be reached from the homepage in one click.
Message us on WhatsApp for a website review, with no pitch.
Chat on WhatsApp →Sources and further reading
- Funerals Market Investigation Order 2021 · Competition and Markets Authority
- Unfair commercial practices guidance (CMA207) · Competition and Markets Authority
Frequently asked questions
Do funeral directors have to publish prices online?
Yes. The CMA's Funerals Market Investigation Order 2021 requires funeral directors to display a standardised price list prominently on their website and at their premises, along with certain other information.
What should a funeral director's website include?
It should include the required price information, services offered, a 24-hour contact route, what to do when someone dies, how arrangements and payments work, and terms, written in a calm and respectful tone.
Should funeral directors explain third-party costs?
Yes. Families should understand which costs are your fees and which are third-party costs, such as crematorium or doctors' fees, and how and when each is paid. Clear information prevents distress and disputes.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
