On this page
- 01Key takeaways
- 02What does an electrician's homepage need to prove?
- 03How should you organise the different types of work?
- 04What is different about landlord customers?
- 05How can you price on a homepage?
- 06How do you capture enquiries while on a job?
- 07When should you narrow your offer?
- 08What does this look like in practice?
- 09Electrician homepage checklist
- 10Next step
- 11Sources and further reading
- 12Frequently asked questions
Key takeaways
An electrician homepage wins local work by showing three things quickly: you are properly registered, you cover the buyer's area and you can handle their kind of job. Split urgent faults, landlord certificates and larger projects into clear routes, and show your competent person scheme near the top, not hidden in the footer.
- Show your competent person scheme near the top.
- Separate urgent, landlord and project work.
- Name your towns and response times.
- Offer tap-to-call and a photo-friendly enquiry.
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Chat on WhatsApp →What does an electrician's homepage need to prove?
It must prove that you are safe, qualified and local. Electrical work in homes in England falls under Part P of the Building Regulations, and registered competent person schemes such as NICEIC or NAPIT let installers self-certify. Buyers may not know the rules, but they recognise the logos, so put them close to your first button.
How should you organise the different types of work?
Group work by what the buyer wants: fix something now, get a certificate or plan a project. A landlord who needs an EICR behaves very differently from a homeowner planning a rewire. Three clear routes near the top let each person self-select, without reading through your whole service list.
- Emergency faults: call now, with your hours.
- Landlords: EICR and certificates, with a clear turnaround.
- Homeowners: rewires, consumer units and EV chargers.
- Businesses: maintenance and testing.
What is different about landlord customers?
Private landlords in England must have electrical installations inspected and tested at least every five years under the 2020 regulations, so they need a compliant report by a deadline. They care about turnaround, paperwork and fair pricing. A short landlord section often brings in steady repeat work that is less affected by the seasons.
How can you price on a homepage?
Give starting prices for fixed items, such as an EICR or a consumer unit, and explain what changes the price. Rewires vary too widely for a single figure. Any price you show should include VAT for consumers, and it should cover mandatory charges. Explain any call-out fee up front.
How do you capture enquiries while on a job?
Use a form or WhatsApp route that accepts photos, because a picture of a fuse board saves a visit. State when you will reply. Electricians often cannot answer calls while working, so an answering route with a quick text back protects enquiries that would otherwise go to the next firm.
When should you narrow your offer?
Narrow it if your best margin comes from one type of work, such as EV chargers or commercial testing. A homepage that says you do everything may win a lot of small jobs. Naming what you want more of tends to attract it, even if you still accept other work.
What does this look like in practice?
A pattern we see with electrical firms: a registered, well-reviewed business hides its accreditation logos in the footer of a page that opens with a stock photo of a light bulb. Moving proof and area to the first screen tells a nervous homeowner what they most need to know.
Electrician homepage checklist
- Show your scheme logo near the top.
- Name your area in the first screen.
- Separate urgent, landlord and project work.
- Add starting prices where you can.
- Accept photos in your enquiry route.
- State when you reply.
- Show real van or job photos.
Next step
List your last 20 jobs by type and margin. Your homepage should lead with the two types you want more of.
Message us on WhatsApp for an electrician homepage review, or book a 30-minute consultation.
Chat on WhatsApp →Sources and further reading
- Competent person schemes: current schemes and how they are authorised · Ministry of Housing, Communities and Local Government
- TrustMark: the government endorsed quality scheme for work in and around the home · TrustMark
- Building regulations approval · GOV.UK
Frequently asked questions
What should an electrician put on their website?
Your registration, area, main services, reviews, photos of real work and an easy way to get in touch. Separate urgent work from planned jobs, and show starting prices for fixed work if you can.
Should electricians show prices on their website?
Show starting prices for fixed work, such as testing and certificates, and explain what affects larger jobs. Buyers appreciate some guidance, and it filters out poor-fit enquiries. Be clear about VAT and any call-out charges.
How do I get more landlord work through my website?
Add a clear landlord section covering EICRs, turnaround times, certificates and pricing. Target letting agents as well, and offer portfolio pricing if you can. Landlords value reliability and clear paperwork above all.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
