Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.

E-commerce social media mistakes: product posts with no shop link, slow mobile pages, ignoring customer content and retargeting without consent.

Professional services social media mistakes: jargon, company news, partners absent and regulatory slips. Fixes for UK accountants, solicitors and advisers.

Clinic social media mistakes: advertising prescription medicines, unproven claims, patient photos without consent and slow replies. Fixes for UK clinics.

Logistics social media mistakes: only posting trucks, no proof for buyers, leadership absent on LinkedIn and recruitment drowning out sales. Fixes for UK firms.

Salon social media mistakes: no booking link, filtered results, unanswered DMs and client photos without consent. Fixes for UK hair, beauty and nail salons.

Posted by mistake on a business account? Whether to edit, delete or correct, how fast to act and what to tell customers when a personal post goes out.

A plan to fix social media marketing mistakes in 90 days: score your accounts, fix replies and profile first, then posts and measurement. Week by week.

A social media mistakes checklist for UK small businesses: 20 yes or no checks across aim, profile, posts, replies and results, with what your score means.

How UK SMEs outsource repetitive tasks: which ones suit a managed team, the five-test fit score, costs, the handover steps and when to keep work in-house.

What are repetitive tasks? A plain definition, examples by department from UK small businesses, and how to tell routine work from judgement work.

Score any repetitive task on five tests, frequent, rule-based, stable, measurable and low-risk, to see if it is ready to outsource.

Rule-based vs judgement tasks explained for UK small firms: how to tell them apart, how to split a mixed role, and which share suits an outsourced team.
30 minutes with our team and you'll know exactly which of the three problems to fix first.