A 90-day plan to fix your social media mistakes

Key takeaways

To fix social media marketing mistakes in 90 days, score your accounts first, then fix in order of distance from the sale: replies and risks in weeks 1 to 2, profile and path in weeks 3 to 4, posts and rhythm in weeks 5 to 8, and measurement and review in weeks 9 to 12. Expect 2 to 4 hours a week of owner time.

• Weeks 1–2: score, fix risks and clear every unanswered message.
• Weeks 3–4: rewrite the profile and fix the link and contact path.
• Weeks 5–8: set a sustainable posting rhythm with a next step on each post.
• Weeks 9–12: count enquiries, re-score and plan the next quarter.

Why 90 days?

Ninety days is long enough for profile and reply fixes to show in enquiries and for a new posting rhythm to build reach, and short enough to stay focused. It matches the three-month organic trial that suits most small businesses.

• The most common social media marketing mistakes small businesses make
• Social media mistake scorecard: check your accounts in 30 minutes

What happens in weeks 1 and 2?

In weeks 1 and 2, run the GBL Social Media Mistake Scorecard, fix legal and access risks the same day, answer every open message and comment, and set two daily reply checks. Pause any platform with no buyers.

• Which social media mistakes should you fix first?

What happens in weeks 3 to 8?

In weeks 3 and 4, rewrite the bio, point the link at a page about one offer, add contact buttons and pin proof posts. In weeks 5 to 8, write a one-page plan, batch posts fortnightly, give every post a next step and keep the rhythm through busy weeks.

• Business social media profile mistakes that lose enquiries
• Posting on the fly: the cost of having no social media plan

What happens in weeks 9 to 12?

In weeks 9 to 12, tag links, log enquiries and ask customers how they found you. At day 90, compare enquiries with the start, re-score and choose the next quarter's focus. Across our client work, qualified leads rise by an average of +62% a month; treat that as context, not a promise.

• Social media measurement mistakes that hide what works

When will the plan not work?

The plan will struggle if nobody owns it, if buyers are not on social media at all, or if the business cannot handle more enquiries. Check those first. If owner time is the problem, hand over the routine parts and keep approvals and buying questions in-house.

• Doing your own social media: the mistakes owners make

How do you know the plan is working?

You know the plan is working when the scorecard total rises, reply times fall to within the working day, profile link clicks rise and enquiries from social media at day 90 are higher than at day 1. Check each at the end of every phase rather than waiting for the end.

• Scorecard total rising each phase.
• Replies within the working day.
• More link clicks from profiles.
• More enquiries at day 90 than day 1.

What does this look like in practice?

A pattern we see: owners who try to fix everything in week one, then stall. Working through the plan in order, replies first and content later, keeps the effort small each week and the gains visible.

• See client work
• Social Media Marketing for UK businesses

90-day checklist

• Score your accounts on day 1.
• Fix risks and replies in weeks 1–2.
• Fix profile and path in weeks 3–4.
• Set a posting rhythm in weeks 5–8.
• Measure and re-score in weeks 9–12.

• Posted something by mistake? What a business should do
• Social media mistakes checklist: 20 checks

Next step

Put the four phases in your diary today, with a 30-minute review at the end of each.